# Newsletter vs Magazine Advertising | Scottsdale Scoop

> City magazines sell estimated readership on a monthly cycle. Newsletter ads ship weekly and report opens and clicks. An honest comparison for Scottsdale businesses.

Source: https://advertise.thescottsdalescoop.com/newsletter-vs-magazine

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|  | Scottsdale Scoop | City magazine |
|---|---|---|
| Frequency | Weekly. Your business can show up again and again. | Monthly. Twelve chances a year, tops. |
| Lead time | Usually inside a week from inquiry to inbox. | Ad deadlines typically close 4 to 8 weeks before an issue hits the stands. |
| Audience proof | Named subscriber count with a verified 62% open rate. | Circulation plus an estimated "pass along readership" multiplier nobody can verify. |
| Measurement | Opens, impressions and clicks after every issue. | None. Maybe a vanity URL if you set one up yourself. |
| Cost per placement | Priced for local businesses to run repeatedly. | Full pages in regional glossies commonly run thousands of dollars per insertion. |
| Timeliness | Promote this weekend's event in this week's issue. | Anything you book today lands next season. |

## The facts worth knowing

### Monthly means slow

Magazine ad deadlines typically close 4 to 8 weeks before publication. A restaurant promoting a new patio menu or a med spa filling September appointments can't wait for the October issue. A weekly newsletter turns around in days.

Source: standard published rate card deadlines for monthly regional magazines

### "Readership" is an estimate, not a measurement

Magazines sell on total readership, which is circulation multiplied by an assumed number of readers per copy. It's a modeled guess. A newsletter tells you exactly how many people opened the issue and how many clicked your link. One of these numbers you can build a budget on.

Source: how audited magazine readership figures are constructed (AAM and similar audits)

### Repetition beats a single splash

Marketing works through repeated exposure. For the price of one glossy page you can typically be in front of our readers multiple weeks in a row, which is how awareness turns into visits.

Source: our Monthly Presence sponsors, who book repeat placements for exactly this reason

## Where magazines still win

Honestly? Production value and shelf life. A beautiful full page spread in a premium glossy sits on coffee tables and in resort lobbies for a month and nothing in an inbox matches that photography. If you're a luxury brand buying prestige, print has a role. If you're a local business buying customers, buy the channel you can measure.

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